Bringing Italian craftsmanship and finesse in the shape of well-tailored suits and high-quality cloth and leather goods and accessories to Bahrain, Alpha Atelier offers a personalised experience to ensure their customers not only look good, but also feel good. Located in Moda Mall, Alpha Atelier is the one-stop shop for men looking to invest in fine quality Italian products to immediately enhance their overall look. A trained tailor, fond of Italian-wear himself and also part owner of the boutique, Ali Abbas spoke to Perle Magazine about the luxury brand and the excellent tailoring services and high-end products that are offered to customers.
Having been a part in the clothing industry for 35 years, Ali’s hard work in the world of men’s fashion saw him bring some of the most well known brands in the world to Bahrain, and using that experience, he introduced to Bahrain a new wave of fine suit tailoring in the Kingdom. Launching the multi-brand store in 2016, it is home to renowned Italian brands such as Brioni, Loro Piana, Luigi Borelli, Fratelli Rosetti.
Brioni: well known for being one of the best known brands in the world from Italy for an expansive collection of sartorial ready-to-wear collections and leather goods. Making a major change in the menswear fashion industry, the brand has invented concepts such as the men’s runway fashion shows, trunk show, and the ready-to-wear Haute Couture for men as well. The brand’s excellent quality products and services earned it accolades in 2007 and 2011, from The Luxury Institute, as one of the most prestigious men’s fashion luxury goods brands worldwide. Favoured by many celebrities across the world, Brioni’s products also include shoes, eyewear, leather goods, and the newly launched fragrance. Brioni also offers made-to-measure men’s suits services and customers have the option to customise their jackets, trousers, and formal shirts as well. Once they have selected the fabric, lining, style, and the additional accessories that go on a suit (buttons, placement of name on the inside lining), their measurements are recorded and the information is then passed onto the tailor in Italy where the requested item is sewn together, and shipped back to Bahrain within three to four weeks. Customers have the complete privilege of customising their clothing items as per their requirements.
The latest of Fall/Winter 2016 collection Brioni brings to its customers the feel of “man on a voyage” through their intricate 3D textures that are the result of multiple processes of dying, weaving, printing, brushing, and sandblasting with a straight and slim silhouette. The patterned formal fabrics used throughout the collection define the sense of a morphing personality, with a colour palette that is a neutral progression that starts from grey, grows into alpine notes of green, indulges in blue, deepens into shades of maroon glace and finally darkens in midnight blue. The collection is complete with the addition of accessories such as polished leather hiking boots and zip-up Chelsea boots, multifunction bags and backpacks as well.
Loro Piana: Known for having the best fabric in the world, the Italian fashion brand has a long list of loyal customers that cannot get enough of their special cashmere. Using the best wool in the world, known as “The Gift of King”, from the Merino breed of sheep to create their knitwear, Loro Piana has set up its own factories to create the best quality products that look, feel, and represent Italian finesse. Measuring only 12 microns, the wool is finer than cashmere, as light as vicuña, and because of its special features it is only available in extremely limited quantities.
Collections consisting of upper casual, knitwear, long-jackets, vests, and more, Loro Piana’s expansive variety caters to all menswear needs in order to compile a sophisticated and chic style aesthetic.
Bringing only the best quality products to Bahrain from one of the biggest fashion capitals in the world, Italy, Alpha Atelier’s wide selection of luxury products greatly elevates men’s formal and casual wear options in the Kingdom. Ali says it is evident that these brands have developed a steady following in the short amount of time they have been here, and continue to see growth in the number of customers. Due to the success the shop has seen and ensuring clients are always in touch with the latest trends in men’s fashion.
Whether it is a bespoke suit, casual wear, high-quality leisure goods such as belts, shoes, and wallets, other accessories such as sunglasses, scarves, or ties, or even a woody and spicy scented perfume all from the best fashion houses in Italy, Alpha Atelier is the ultimate location for on-trend, magnificent quality products, that greatly elevate any man’s style aesthetic and overall look. From clothing items that put together a sophisticated and sleep look, to small items than can complete or add a touch of classiness to any look, Alpha Atelier has all the necessary components to keep the men up to par with the current fashions.
Luigi Borrelli: Having learnt tailoring from his mother Anna Borrelli and soon taking over her small atelier set up in the late 1920’s, Luigi Borrelli made Neapolitan tailoring history. From the city of Naples, Italy, Luigi Borrelli has solidified its position as a brand that makes clothing that serve as “art” for the wearer’s wardrobe.
Providing customers an authentic Italian dressing experience, all the products at Luigi Borelli are handcrafted, showcasing the highest expression of Neapolitan tailoring and excellence. Starting from a small business, the company’s expansion over the years has added tailoring, outerwear, jeans, sweaters, and accessories to its portfolio as well. Keeping their tradition close to their hearts and paying close attention to every detail of production, even the finishing on the shirts at Luigi Borrelli is done by hand in a tailoring manner that has been practiced for years.
A business that has been passed on from one generation to the next, the third generation of those leading Luigi Borrelli to the future have been credited with taking the into consideration the core of the brand, to help it move forward.
Fratelli Rossetti: Known for their exceptional quality of shoes and leather good, Fratelli Rossetti’s name is synonymous with high quality and affordable luxury. The business started in 1953, and was set up by the Rossetti family matriarch, Renzo Rossetti, and joined him was his wife, and both devoted themselves the business. Their three children, Diego, Dario, and Luca, were soon to follow in their parents’ footsteps and joined the business as well, with each excelling in separate segments of the business, and together driving it great success.
While setting up the company, Renzo also set the company standards, and is now known for great innovative designs and styles, through methods such as application of colour in unrepeatable chromatic hues, the introduction of “tassels” and the invention of shoes designed to be worn without socks, all the while maintaining their high-quality. Till today, the company continues its research and development activities due to the extensive knowledge of the Master Artisans and the endless creativity of the style department.
For more information:
Moda Mall, Manama
(00973) 1752 2842
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