An Afternoon With Ameera Al-Kooheji

July 10, 2016
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BY HINA MIRZA

Producer, presenter, entrepreneur, artist and social media influencer, Ameera has achieved a lot in her young years.  Perle had the opportunity to sit with Ameera and we soon realized there is so much than meets the eye with Ameera Al-Kooheji. She is a young successful woman with a wise soul.

Ameera studied filmmaking and communication arts in university, but changed her major to business. Working briefly in the marketing field, Ameera decided to follow her passion of producing and creating, travelling to New York to study music production.

Once back in Bahrain, Ameera became involved in the production business and started producing music for corporate projects. That eventually led Ameera into television for music production, as well as going on to filming and producing cooperate projects.

Her work in television production resulted in the creation of Ameera’s own studio, adding yet another service for her clients, voiceovers for radio and corporate projects. Ameera says being bilingual was an added advantage for her, “because I’m fluent in Arabic and English, it helped me a lot, especially where a client required the same voice for both languages”.

After gaining this experience, Ameera ventured into presenting on Bahrain TV. Although a daunting experience, Ameera was very well received by the public.

If you want to be a figure that people look up to try to be worthy of that.

That exposure opened many new doors for her, and now works with many channels, such as, Jazeera Network, ABS Network and Bahrain TV, producing reports, conducting interviews, and so forth.

Ameera has also set up her own production house, Kooheji Productions, which she established in 2012. What helped Ameera was being able to facilitate many projects on a small budget, as she was able to do most aspects of a project start to finish, such as produce, script-writing, voice over, shooting, and translations.

Kooheji Productions was able to deliver to companies with smaller, lower budget projects.

One of her first hotel clients, Sofitel, approached her for a small project that did not require a big production house and she is working with them to date. It was these projects that helped her kick-start the success of Kooheji Productions and became a good building platform for the business.

Throughout her journey, Ameera has always had a passion to create, sing, make music, make films; always behind the scenes. “That is my happiness, to create, as I’m artistic by nature.  I never thought I would be in front of the camera, but the opportunity came up and I went for it. I like to try new things and step out of my comfort zone. For me art is art, no matter in what shape, form or field it comes in; you could either be a photographer, a cameraman, a producer, editor, a writer, or a presenter. As long as there is space for me to let out this artistic side of me, I don’t mind trying anything”.

One of the most interesting projects Ameera has been involved in was a recent project called K’as Jeem, The Jeem League.  The daily schedule was to shoot, edit and hand over within 4 hours to be able to air on the same day. Welcoming the new experience, Ameera says, as she is constantly working on multiple projects for different clients at the same time, she was able to work at the pace required to turn around a filming project within 4 hours over a number of days. ‘’It was tiring but also fun. I work on a lot of things at the same time so when you see me shooting something for ABS Network I have another project at the same time that I’m shooting in the evening as well as a recording that I’m working on.”

With a huge following on social media, and a reliable source of information as a social media influencer, Ameera says sometimes the responsibility can get overwhelming, but handles it with a positive attitude. Not worrying about which  camera angles make her look good, but rather focusing on the message she is giving out, Ameera says, she remains true to herself with everything she does. Ameera’s vivacious demeanor has earned her tantamount loyal followers.

Ameera now has a small team helping with her social media, filtering content and confirming her schedules, or booking her diary for events. She explains further that she likes to stay as close to the core of what people expect from her in terms of social media. She says she is aware people follow her social media accounts for common interests they share with her, therefore she cannot dilute herself too much.

Her advice for upcoming social media influencers; people should ask themselves why they like to be followed online and therefore their content should be worthy of other people’s time. “If you are going to do something – do it the best you can and if that happens to be social media or blogging then take it seriously. Work hard; there are no limits, the only limits are the ones we impose on ourselves.” A self confessed perfectionist, Ameera says she is happy working long hours and as long as it takes until she is satisfied with the end result.

Ameera adds in order to be really influential on social media it is also important that the content being shared is original and fresh, rather than imitating someone else’s work. “Find your own self, style, and signature, and put it out there”, she says.

Leading an immensely busy life, Ameera says her preferred way to de-stress is by watching a movie or her favourite television show with her pet as her only company. That is when, she adds, she puts away her electronic devices and focuses on herself. Additionally, Ameera says she sometimes paints to unwind as well as being an enthusiastic reader and even has her own library at home.

Ameera’s career path has also been part of her personal journey of finding herself, and it hasn’t been an easy or quick shortcut to success. She advises that those who wish to embark on the same career journey she did, need to be patient rather than expecting success to happen overnight. She places great importance on venturing in the media industry for oneself and not for the fame and fortune that may follow. She strongly advocates positive thinking and a can-do attitude regardless of what people may say or think and says instead of waiting for someone to help, make things happen yourself. “Don’t wait for someone to come and save you or give you that huge amount of money that’s going to help you and stop thinking that you’re a woman when you want to do something because that stops you from doing the things you are capable of. Because when you think ‘I’m a woman, I can’t climb that hill, I can’t carry this equipment’, you actually can. Stop letting people make you feel you’re inferior or that you don’t have enough power to do the things they can, yes you can. You can do everything.”

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