Azza Al Hujairi

December 26, 2016
773 Views

Believing in Bahrain as a magical island since her childhood, Azza Al Hujairi always held her heritage close to her heart, and this has remained consistent throughout her life. Azza’s passion towards preserving the beautiful island’s long-standing reputation as the home for natural pearls and gold combined with her fascination by mythology and history that relates to Bahrain, led Azza to dive into the world of fine jewellery-making. Now a member of the Board of Bahrain Gold and Pearl Association, the young designer’s collections represent a harmonious juxtaposition between Bahrain’s magic and modern life. From her small intricate pieces that carry elements of the Kingdom in subtle hints and shapes, to her bigger accessory items, Azza has beautifully captured the essence of Bahrain’s cultural and historical aspects that make it the charming country it is today.

If you could please introduce yourself to us?

I am a Gemologist and Jewellery Designer, educated at the Gemological Institute of America.

When did you start your own Jewellery line? What lead you to doing so?

My career in Jewellery started when I launched my first multi-brand retail shop in 2009, followed by launching my Jewellery Brand “Azza” in 2012. I worked closely with many international designers to edit their pieces to suit the local taste. The positive feedback and pressure from regular shoppers led to launching Bespoke services for 18k Gold Jewellery. Developing my own Jewellery line was the natural next step for my business.

When did you finally launch your first collection? What inspired it? What were some of the statement pieces?

I launched my first collection during the JCK-Las Vegas show in May 2012. The Brand, not just my first collection, is inspired by the question “If we cease to exist, what will we leave behind to tell our story?”. This was a question that came into my mind often as an imaginative 5-year old visualizing life for past civilizations that lived here.

Our first collection actually became our Brand’s signature; the Hama Collection includes statement pieces incorporating triangles being a common symbol throughout the region used in

many aspects of daily life, triangles were commonly embroidered in gold thread by my grandmother on dresses she made for me as a child, it was also commonly used in jewellery and architecture.

How long does it usually take to complete a collection, from conception to completion?

Each collection has a different conception process and time frame, some have just come to me randomly, while others are the result of months and even years of research and journaling.

Are there any core concepts you like to incorporate in each of your collections?

The core concept is a play on Mesopotamian Mythology and Bahrain’s rich history.

What metals and stones do you like to work with?

I work with 18k Gold, Platinum, 925 Silver, and natural Bahraini pearls, diamonds, precious and semi-precious gems.

Where do you acquire your stones from?

Our diamonds are regularly purchased from Belgium, while other colored stone gems are mainly from Africa, South America, and India.

What were some of the challenges faced while setting yourself up as a jewellery designer?

It was challenging to gain recognition in a male dominated industry led by third or fourth generation jewelers.

Being an independent designer is not something the local market is open to.

What is the most rewarding aspect of being a jewellery designer?

Creating wearable contemporary jewellery pieces through which I can express my imagination and inspiration. The material and gems, which I am very selective with, ensure my clients get both design and value.

What was the response you got at the previous Jewellery Arabia? How do you plan on being different this year?

Participating for the fourth time with the Azza Designer Boutique proves that we have received nothing but growth in positive feedback and success. We offer pieces and designers to meet every budget and taste. This year we will create a whole new experience to connect our visitors with the brand and help them understand it better. We will also showcase a breathtaking collection of high-jewellery from international designers, which include Vanleles, the Mayfair based designer working with Gemfield’s ethically sourced diamonds and gemstones; and Randa Khalil, the Lebanese designer showcasing high collection ‘Raad’ and everyday collection ‘Loul’.

Is there anything else you would like to add that you want the readers to know?

We would love to meet Jewellery lovers at this year’s Jewellery Arabia Azza Boutique located in the Convention Hall, or welcome them to explore the collection at our flagship store based in the historical monument, La Fontaine.

For more information:

location-IconAl-Riwaq Art Space Space, Adliya, Bahrain

location-IconLa Fontaine, Manama, Bahrain

phone-Icon(00973) 3663 3122

email-Iconinfo@azzaalhujairi.com

www-Iconwww.azzaalhujairi.com

Insta-Icon@azzaalhujairi

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