B A R E
BY ANAAM IKRAM
An exciting, healthy, and environmentally friendly take on the popular sweet snack, Bare chocolates are an indulgent treat for everyone. In eleven delicious flavours, the rich ingredients give the chocolate bars a healthy element with a divine taste. In a playful yet sleek packaging, Bare chocolates ensures its customers are getting an enjoyable and high quality experience, while looking after the community at the same time. Founder May Mahmoud spoke to Perle Magazine about her inspiration behind introducing the organic artisanal chocolates in Bahrain.
Finding her way into the sweets through the family business, Tariq Pastries, famously known for its mouth-watering wide selection of traditional bakalawa, malben sweet, nuts, assorted Arabic sweets, and small savoury pastries, May’s enthusiasm towards sweets and bakery items was somewhat predestined. Having completed her culinary education and obtained a degree in Patisserie from Le Cordon Bleu, Paris, May returned to Bahrain and joined the family business, before deciding to do pursue her dream of creating sweets in a slightly different and healthy manner. “My brother [Tariq] and I wanted to go in the chocolate business but we didn’t want to do the usual wedding chocolates, so we came up with the idea of having organic chocolates,” she explains, “and then from there we thought what if we made the ‘perfect chocolate bar’”.
Starting to work on the idea in 2014, and carefully researching about the different tastes of people in Bahrain, the highest quality natural ingredients that should be used, and the best methods to produce the best chocolate bar culminated in Bare Chocolates launching in January 2016. Working closely with Swiss chocolatiers and using only the finest and purest ingredients, Bare Chocolates are organic and gluten-free – and even vegan – with no artificial additives or preservatives, as well as non-GMO and fair-trade certified. Keeping in mind even the smallest of details, May explains their packaging is My Climate certified as well, meaning the packaging is environmentally friendly, recycled, and is made in a sustainable eco-friendly manner. The brand image was developed in partnership with Neurobrand who were responsible for the logo, illustrations, and typography, which were all developed by graphic designer, Jamie Marshall.
Focusing heavily on the health factor, May explains the use of premium dark chocolate, which has a high percentage of cocoa, for their chocolates is not just to steer away from the extra sweet taste, but also dark chocolate – in moderate amounts – has proven to be a good source of antioxidants and flavonoids that leads to a healthy heart and lowers cholesterol levels and blood pressure. There is also an abundance of vitamins, calcium, magnesium, potassium, and iron present, and the release of serotonin after eating dark chocolate helps reduce stress and depression, while also boosting energy. Customers not only get a deliciously rich tasting guilt-free chocolate bar, but also reap multiple benefits from enjoying a tasty treat.
Sourcing the ingredients from around the globe, such as vanilla from Madagascar and cocoa beans from the Dominican Republic, and combining them with Swiss expert and artisanal chocolate-making techniques, May has introduced eleven scrumptious flavours, using her own recipes, which have become extremely popular in the Kingdom over a short amount of time: Milk Chocolate, Milk Chocolate with Roasted Hazelnuts, White Chocolate with Vanilla, Dark Chocolate with Caramel Crunch and Sea Salt, Dark Chocolate with Orange, Dark Chocolate with Coffee, Dark Chocolate with Almonds, 55% Dark, and 71% Dark. May notes the brand was named “Bare” to be transparent about the fact that there are no artificial ingredients or flavours being used – everything is natural and organic.
Currently content with the flavours so far, May says the next thing they are looking to introduce through Bare are ice creams, which would be made in the same organic and healthy was as the chocolates. Having launched Bare in Dubai through the Sweets and Snacks exhibition, May says they are also looking to place their chocolates in Dubai, as they are currently only sold in Bahrain through major supermarkets such as Al Osra, Al Jazira, Carrefour, Lulu, Ruyan, 24Hours, Day and Night, and of course, through all the Tariq Pastries outlets.
A treat for chocolate lovers without the added guilt, Bare chocolates has brought to Bahrain a special chocolate-eating experience. With exciting flavours and a rich taste, May’s creativity combined with her passion for the sweet treat has resulted in a delightful and hearty dessert option.
For more information:
(00973) 1724 5289
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