BY ANAAM IKRAM
Owner and designer at Ballerina Couture, Sara spoke with Perle Magazine about her love for design and her exceptional fashion house. With a keen interest in fashion from the start and an eye for unique creations, Sara’s dream had always been to become a designer. With a background in interior designing and business, Sara decided to combine that knowledge with her passion and launched Ballerina Couture in 2011. Designing and creating dresses that are every definition of the word haute couture, Sara’s creations are set apart by their distinct modern design with traditional ‘Zari’ embroidery with gold and silver thread.
Calling her designs “occasion dresses”, Sara says she initially set up her business online and would create dresses upon requests. The designer would also partake in the biggest exhibitions in Bahrain, which occur twice a year, to showcase her designs. Over the course of two years, the intricately detailed dresses allowed the designer to build a strong clientele around the Gulf and lead to her opening her store at Riyadat Mall in 2013. Located on the ground floor, the spacious shop is lined with Sara’s latest Summer/Spring 2015 line that was launched before Ramadan and features ornate 3D embroidery on bright, eye-catching, summer-friendly colours such as canary yellow, orange and royal blue. With four collections already under her belt, Sara is now working on her latest collection to be launched in the Fall/Winter 2015.
Much like her favourite designer, the late Gabrielle “Coco” Chanel, Sara is also fond of the pearl.
Her love for the jewel can be seen around her shop as multi-strand necklaces of different pearl sizes are on display. “I love pearls, they’re my favourite type of jewellery. They’re classy, always in fashion and match everything in your closet. Adding pearls to any outfit makes the whole look much more elegant”, she says.
Marking it as one of her biggest achievements, Sara says she cannot be happier about having her own shop, however, it is not an easy task to own a business. Of her initial challenges, the couturier says one of her biggest drawbacks when she first decided to become a designer was not having a clear direction. “I was designing anything and everything, from dresses to abayas and jalabiyas”, she says, finally finding her calling with her occasion dresses.
Having customers worldwide, especially finding a strong client-base in Saudi Arabia and Qatar, Sara says she is thankful to all her customers who have allowed her to grow and learn as a designer. Currently focusing on her branch in Bahrain, Sara says it is important that she gives her shop and business in the Riyadat Mall her full attention for the next few years before seeking any opportunities to open in more locations.
For more information:
Shop 24, Ground Floor, Riyadat Mall, Al Aali
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