CLOAKED BY M
Creating truly distinct and novel pieces, designer Manar Al Aali has taken the traditional abaya and transformed it into a modern yet modest fashion line with an array of delicate and beautiful designs that cater to the style aesthetic of all her clients. Having recently launched her fashion line, Manar spoke with Perle Magazine about her creations and the inspirations behind her fashion line, Cloaked by M, and how her eye for detail has lead to her unique and stylish pieces. “M Abayas is a piece for the traditionally unique, so come be a part of the M-world and let us cloak you for the modern world.”
Tell us about your fashion line, Cloaked by M.
M is a concept born from the need to make something so traditional unique, accessible, and modernized to every woman’s needs. I have created M to provide my clients with an affordable, high end line that is a unique piece per customer. I have always thought that every women is unique in her beauty and style, therefore, I have decided to always fine-tune all designs before any sale to make each piece sold one-of-a-kind.
When was the first line launched and what were some of the inspirations behind it?
My first collection was launched in May 2015 and was inspired by the need to make something so traditional, unique, and beautiful.
Have you always been passionate about becoming a designer?
I have always had an interest in fashion design since high school but it has always been more of a hobby than a career choice until I have decided to launch M.
What is the creative process that you go through when you start working on a design?
I have grown up surrounded by people that have an eye for detail and value individuality, and that is how I learned that applying this with a modern twist creates something beautiful. When I come to designing a line I look to what is trendy and manipulate that with fine detail and subtlety to create beautiful pieces. The process starts from inspiration photos to sketches to detailed guided meetings with my tailor to final product.
Tell us about your second line, and what was the inspiration behind that?
The inspiration behind the second collection was Spain and Spanish fans and it was launched during Ramadan 2015.
While setting up your own fashion line, what were some of the challenges you faced?
It usually takes a very small period of time for trends to change in the Abaya market and once a design is out there it is very easy to be duplicated so the challenge is to have an inspired line that follows what is trendy but is also novel in every piece.
What are your future plans and do you look to expand within and outside the Gulf region?
My dream has always been to open a small boutique in a central location that is accessible to all my clients. Having a boutique will allow me to display all my designs for customers to come and see and have a feel of my collection. As for my future plans I would love to open boutiques not only in the gulf region but also in Europe since all my products are designed to serve all different tastes and could be appealing to the customers from all over the world. I am working on a jalabeya and traditional clothing line that will be launching in the final quarter of 2016. I also intend to lunch a website to better serve my customers.
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