BY ANAAM IKRAM
Synonymous with every celebratory occasion, chocolate is almost always the first sweet item that comes to mind, and renowned local chocolatier Leaves, ensures that every joyous moment is marked perfectly. With its wide selection of homemade unique chocolates and complete event-planning services, the brand has gone above and beyond to ensure its customers can enjoy the luxurious Leaves experience. Managing Director, Bader Nooruddin, spoke to Perle Magazine about the family business and how it has grown over time.
Founded in 2005 by entrepreneur Fayka Al Bastaki, Leaves had already set itself apart by not only offering high-quality chocolates that matched international level of confectionary, but was also the only local place in the Kingdom that provided chocolates, gifts as well as customised wrapping and printing all under one roof. Due to rising customer demand for wedding planning and celebratory chocolates, Leaves expanded into event planning. The combination of offering the two complementary services – luxury chocolates and event planning – proved to be a success and has allowed Leaves to sit comfortably amongst the reputed brands in the region. Leaves’ unmatched quality allowed its expansion, opening two branches in Bahrain as well as broadening its horizons within the GCC, Saudi Arabia and Qatar respectively.
Joining the business in 2011, Bader says he had not planned to join the family business, but decided to do so in order to assist with the rapid growth and expansion of Leaves. “I never expected it to become what it is today. It was definitely a fortuitous twist of fate that led me here”, Bader says. Heading the business development aspect of Leaves, Bader says his aim is to further expand the company both horizontally and vertically.
Focusing on catering to the exact needs of the customers, Bader says they do not cut any corners and only provide high quality services and products. “At Leaves we do not believe in selling or manufacturing anything that we would not buy ourselves”, he says. Undoubtedly, Leaves’ distinct products such as the best-selling Mushroom Chocolate, the Hessa signature collection and the Yasmina signature collection, among many other delicious options, have garnered much popularity across the region. The rich taste of the chocolates, enhanced by contrasting textures such as crispy chocolate coating with a creamy centre, and their novel designs have made Leaves’ products some of the most desired in the GCC. The event planning aspect of Leaves, Bader describes, entails offering fully customised services and turnkey solutions.
Handling everything from stage design and floral arrangements, to entertainment and photography, the team at Leaves works closely with the clients to tailor an unforgettable experience. Becoming popular for creating bespoke products; the brand has also diversified its portfolio by creating chocolates that accompany the theme of an event as well as corporate gifts for large organisations.
At Leaves we do not believe in selling or manufacturing anything that we would not buy ourselves.
Having set up factories in Bahrain, products at Leaves are made exclusively for the brand by top chefs, and the team works closely together during the conception of a new confectionary item. Handpicking each of the ingredients themselves, Bader says they go through a meticulous taste-testing process before finalising. He adds that it is important for him to work with his team like a family in order to create a healthy work environment that leads to a strong-knit team with the same end-goal in mind, and together they are committed to creating truly innovative and high quality products for the customers.
Opening their first store in 2008 located on Budaiya road, and a second branch on Mashtan Avenue, Riffa, Leaves recently opened in its third location within the Kingdom, a kiosk in Bahrain City Centre. Regionally, Leaves has made its presence noticeable in Jeddah, Saudi Arabia and as a kiosk in Villagio Mall, Doha, Qatar.
Over the years Leaves has ensured its customers receive only the best, with an eclectic rage of chocolates and offered services. Whether it is providing an exquisite selection of confectionary items or helping customers bring their dream occasions to life, it is no surprise that Leaves has become synonymous with ‘magnificence’.
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