Reps Fitness Studio
The result of an inspiring atmosphere through its interiors and focus on group-exercises, Reps Fitness Studio is ideal for those looking to get fit in the most comfortable way. The boutique gym offers its customers an exciting mix of group-based workouts that aim to combine fitness with enjoyment to provide a rewarding experience. Interior Designer and Business Development Executive, Mariam Nooruddin, and Managing Director, Mahmood Abdulsamad, spoke with Perle Magazine about what makes their gym unique.
With a background in Business Management, Abdulsamad decided to embark on the journey to fitness after travelling to the UK for his masters. “I took part in a group exercise in a gym and enjoyed the concept behind it. I especially enjoyed how they turned exercise into entertainment, calling it ‘excertainment’, and that draws people in”, he says. The idea of group exercises, he says, helps build a community while delivering desired results without fitness being boring or a chore. Abdulsamad says after returning from the UK, he noticed the rise of diabetes and obesity in Bahrain and decided to fill the gap in the health sector and cater to Bahrainis who are interested in fitness.
Licensed under the top international UK-based brand Les MillsTM International, the facility, he says, has two main missions: the first is to place attention on turning exercise entertaining, building a community and delivering results. The second is to foster Bahraini talent and individuals who are interested in expanding their health and fitness education in the field of group exercises. Concentrating mainly on functional training – training the body for activities perfomed in daily life – Reps Fitness Studio is a facility that caters to everybody’s needs, beginners and avid athletes alike.
The Bahraini-based fitness studio, established last year, offers its customers classes that focus on all areas of health and wellbeing in a welcoming environment. The facility provides gym-goers with a multitude of exercise options to choose from according to their needs. Using programs from Les MillsTM International, the classes are designed to help everyone according to their different fitness levels. Abdulsamad explains that all personnel at the gym are not only well-trained professionals, but receive ongoing training on a tri-monthly basis. What sets the trainers at Reps apart, he says, is that all of them are constantly learning and being educated about the health and fitness industry as it evolves. The music that accompanies the workouts as well as the workout routines are also changed every three months to ensure the exercises are not repetitive and boring. “The thing about the Les Mills company, is that they have over 10 programs that would suit every single type of person, so if you want a strength training program you’ll find it, like our BodyPumpTM class, if you want a cardio-based class you’ll find that and if you want a mind and body class you’ll find it like BodyBalanceTM”, Abdulsamad explains. As well as training using the Les MillsTM fitness formulas, Reps Fitness Studio also has its own programs such as Zumba, Reps Yoga, Reps Abs Fab, WODs and Bootcamp By Reps. Being the sole company that hosts the Les Mills GRITTM program, Abdulsamad explains that the High Intensity Interval Training (HIIT) program – also provided by Les MillsTM International – is ideal for those who wish maximize their fitness levels in 30 minutes and it brings together the worlds of busy scheduled professionals as well as the person looking for something different.
At Reps Fitness Studio, it’s not just about the exciting mix of group-based classes with top-notch trainers, but it’s also about the interior of the facility, which was designed to create a secure environment to encourage building a community with fellow attendees. Designed by Mariam Nooruddin, the facility is a combination of funky and cosy. Nooruddin says she designed the gym keeping in mind Abdulsamad’s enthusiasm towards superheroes to ensure that his vision was transferred through her designs. The challenge, she says, was how to design the facility in a unique way, which would attract their target market, but, she says, she knew their concept would be successful as it was something that was being introduced in Bahrain for the first time. The walls are laden with inspirational quotes and a mural of superheroes can be found in their biggest fitness room. Reps Fitness Studio is every bit motivating as it is inspiring to its clients and encourages them to push themselves to their limits in a healthy manner. “The interior”, she says, “allows for a communication between the facility and the members and builds a bond with them, that is why they keep coming back.”
The facility is divided into three main exercise areas, the biggest being ‘The Box’, and Studio 1 and Studio 2. The Box is used to host several classes such as Bootcamp by Reps and WODs (Workout of the Day), it is also an open gym and used for personal training sessions. Studio 2 focuses on body weight exercises such Zumba, Yoga and Les MillsTM BodyAttackTM and BodyCombatTM which are carried out without any equipment and Studio 1 is used for any equipment-based classes such as RPMTM (indoor spinning class) and BodyPumpTM.
Even though the classes are group-based, the personal interaction of the trainers with each of the attendees ensures the customers get a personal-trainer feel without having to pay extra for it. During the classes, the trainers communicate with the attendees to make sure they are motivated throughout the routine to get maximum results. “That’s the beauty of our facility, even our front-desk employees are certified trainers, so if you come here for the first time and use the facility, they can help you out”, Abdulsamad says.
Regular customer, Vanessa Bala says that having visited many gyms around Bahrain, Reps is the only one that is aesthetically pleasing to her and inspires her to go workout there.
“When I am working with machines, I feel like I am doing the same thing repeatedly and it is very boring.
When you have someone standing in front of you telling you how to move, that is motivation enough to start moving”, she adds. Fitness enthusiast and members of Reps, Musataf Khayat, says his experience has been great as the instructors make sure to attend to everyone’s basic needs till they gradually build up their fitness. “Reps is tops”, he says. The non-contractual facility allows its members flexibility of when they want to attend the classes. There is no contract to be signed and therefore there is liability on the client, says Abdulsamad. The customers can either use the daily pass or purchase a weekly, monthly, 3 months, 10-class package, or a one-year option with unlimited classes.
“I just want to thank every single person that has been and is a part of this.” Being entirely grateful to his clients, instructors, trainers, managers, and all stakeholders, “the success of the facility only comes from and to its people”, he says. Abdulsamad says that without their support and satisfaction his business would not stand.
Reps Fitness Studio has ensured that its customers are offered a unique and pleasant experience every time they decide to take a class. Whether it is a high intensity body-conditioning class or a relaxing yoga class, whether someone is a beginner or an enthusiast, the facility makes sure it caters to everyone’s health and fitness needs.
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