The Happy Box
The brainchild of Oxford graduate, Jumana Al Darwish, The Happy Box is a genuinely unique concept launched in order for parents and children to come together and spend quality time making fun memories. The Dubai resident’s desire to spend more time with her own daughter resulted in her finding a way to spread happiness amongst families in a creative way. This was the beginning of The Happy Box, which is a monthly box filled with 8 different activities and supplies to complete them as a parent and child and share the results. Based around a specific theme each month, the boxes are full of surprises and also provide an educational element as they serve as developmental tools, which connect parents with their kids – away from the clutches of technology. So inspired by her story and after her own joyous experience with The Happy Box, Bahrain resident, Jordana Semaan decided to partner up with Jumana and bring the activity box to Bahrain. Perle Magazine spoke to Jordana about the basis of The Happy Box and how it is truly changing the ways parents and children connect as a family.
“The premise is simple: The Happy Box is an educational company that operates with a mandate to provide happiness for families by giving them opportunities to spend quality time with their little ones”, explains Jordana of the ideology behind the concept. Currently heading the HR department of a Swiss company in Bahrain and Saudi as well, Jordana said she had always also wanted to do something that would make her happy and feel like she was somehow giving back. After a business trip to Dubai, Jordana came across The Happy Box and tried it out with her kids, and was immediately convinced by the quirky activity box and purchased it regularly. Jordana’s enthusiasm towards The Happy Box and her commitment to bringing the concept to Bahrain resulted in her finally being able to become a franchisee in Bahrain, along with the other franchisees that exist across the GCC in Eastern Province Saudi Arabia, and Qatar.
The mother of two says that through The Happy Box, quality time between parents and children or their siblings is encouraged, as there are many times where parents would want to spend time with their little kids outside of technology but are not sure what kind of activities to carry out. The activities box fills the gap and allows the families to creatively spend their time amidst the 8 activities provided in the monthly box complete with instructions and supplies to finish the tasks. At the core, Jordana explains, the boxes ultimately support families and working mothers with all the materials they need to spend quality time with their children. She says Jumana’s main concern is that right now the rising trend is children spending majority of their time invested in technology, and though that may not necessarily be bad thing nor are they trying to replace technology, but rather go back to the basics and enjoy the simple things. Jordana says that Jumana believes that when a parent sits with his/her child and helps them complete an activity while devoting them all their attention, there is a great feeling of pride as a parent. “You help your child feel that they have accomplished something meaningful. It creates a sense of bonding and belonging, and that is why we wanted to give busy families an opportunity to just disconnect [from technology] for a bit and spend quality time together,” Jumana further adds.
Jordana explains that each month is centred around a different theme and crafts in the box are linked to that. Each month there are 8 activities, which differ from arts and crafts, to experiments and building items, however, she says, they make sure the activities are educational and fun crafts that can take anywhere between 10 minutes to an hour or more, depending on the skill set of the child. Jumana’s partner in the United States is an educationalist, who looks over the crafts and adds the “skills” element to it. The ideas for the crafts in the box are all decided by a team, however, franchisees are also welcomed and encouraged to suggest ideas for the box, Jordana says. All the materials required to complete each activity are included in the box – from scissors to paints to brushes, and glue, construction paper, canvases, and more – together with the step-by-step instructions and suggestions. Jordana says the activities are designed in a way to be fun, engaging, and the right amount of challenging. Things are kept varied, unique, and non-repetitive to stimulate creativity and analytical skills. Ideally aimed for children between the ages of 2-11 years old, and can even be customised according to age and gender, Jordana adds the creators of The Happy Box believe that it is a box full of happiness for people of all ages, as each box provides the opportunity to indulge in hours of fun and result in priceless memories. Ensuring The Happy Box can be a part of any child’s special memories and moments, the box also caters to giveaways for birthdays or special occasions, and families can choose activities and crafts from a select catalogue, as well as having the option of setting up a ‘crafts corner’ for parties. Companies and businesses from all industries are also welcomed to partner up with The Happy Box for crafts or play areas, or even a general partnership.
For those interested in regularly investing in The Happy Box, a box can be purchased as a one-time activity or there are 3, 6, and 9 months subscription packages. The way the boxes are designed is that 2 activities are done every week and by the time all the activities are completed, the next box is on the way. Once the activities are completed, the end products are to be displayed around the house for the kids and other families to see the hard work and effort put together as a family unit.
One of the most important aspects of The Happy Box, Jordana explains, is its corporate social responsibility. For each box purchased, another is given to a child in need and this, Jordana adds, is vital to them as though it is important to spread joy and happiness, they also want to make sure there is a charitable aspect to all their work.
Whether it is to spend some much needed quality time with the children, or trying to find an escape from the technology-laden world the children of today seem so encapsulated in, The Happy Box is the ideal solution for parents and children, their siblings, cousins, or even friends, to join and put together not only what is in the box, but also build a collection of happy memories and moments that will last a lifetime.
For more information:
(00973) 3300 0660
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