The Workshop Design Studio
BY ANAAM IKRAM
Driven by a passion for design and a strong belief in visual communication, founder of The Workshop Design Studio, Dana Yousif Abdulghani set up her design studio using her creativity to bring life to businesses by offering a complete range of design and branding services. Dana spoke with Perle Magazine about how she transformed her love for design into a business that not only serves as a platform for artistic expression for her, but also results in the clients emerging with an original, distinct, and memorable brand image.
If you could please introduce yourself to us.
My educational background is Bachelor of Arts in Graphic Design at the Lebanese American University. As a graduate, I started my career with an internship in Beirut, followed by work in a design and advertising agency in Bahrain. While designing, I developed an interest in events management, which developed into a career and passion.
Did you always want to own a design studio?
The Workshop Studio was the realization of a dream born from my passion for design and built around my experiences in the design field as a student, as a freelancer, as an employee and as a client. Through my education and experience, I found myself involved in each aspect of the design process as well as in various roles. Setting up the Workshop Studio was a natural next step, which I set up with the help and guidance of my friend and designer, Mohamed Janahi, who designed and implemented the space. My colleague Fatima Yousif is an integral part of the Workshop creative team. Her dedication to the client extends beyond the design process and into other aspects of their business where we can provide advice and support. Throughout all, I had the full support of my family and friends.
The Workshop Studio was the realization of a dream born from my passion for design and built around my experiences in the design field.
What are some of the projects that you have worked on and currently working on? How many projects have you worked on so far?
Whatever your project may be, we have a design plan and scope for you. We’ve worked with established businesses as well as young entrepreneurs, brides on wedding print material and giveaways for clients who want to welcome a new addition to the family in a special way. Our clients include Sugar & Lace, Ballerina Couture, Pachachic, Doe a Deer, Babushka, Datum, Store It, and Kuwait’s Shanta. We are fortunate to work with a varied range of clients from restaurants to retails shops in Bahrain and the region; such as Nosh Chocolatier in Oman and the new concept of Hong Kong restaurant in Bahrain. Furthermore, we worked on the first of its kind children’s activity centre “Twinkle Twinkle” from conceptual design, identity, editorial, and packaging to environmental branding. We also worked on the rebranding of Rice Bowl restaurant.
What kind of design services do you offer?
The Workshop’s graphic design and art direction expands into a number of services, which currently include branding & identity, consultations, print design, which includes bespoke invitation cards and advertising, environmental branding and publications. We work closely with our clients to create clear and engaging identities positioned across various platforms and media. When it comes to Print Design, we are invested in its physicality. Editorial designs, packaging, posters, brochures, and stationary are at the forefront of what we emphasize.
What is the best part about being a designer and what are some of the challenges that you faced?
The best part about being a designer is the license to realize our designs in a constantly evolving field. Designers are problem solvers and the environment we function within consistently puts us in contact with new techniques and technologies as well as new challenges that expand our skill set. We get to turn our ideas into something, in service of our passion and imagination as well as in service to our clients, their businesses, their brands and their products. Every field has its demands and running a Design Studio as a business has been a learning process. The support of the Supreme Council for Women, Riyadat, and Tamkeen has been invaluable.
What is something you would like to tell aspiring designers?
Set specific goals and go after them. Design and discipline fit together.
What are some of the future plans in store for The Workshop Studio?
We’re always looking at different ways to convey and connect our designs with the audience in tangible ways. Watch our space for the upcoming debut of gifts items and design products for adults and kids.
For more information:
Unit 22, Ground Floor, Riyadat Mall, A’ali
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