Women In Logistics

June 21, 2016
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In a largely male-dominated field, Dina Jazzar and Najwa Raslan of DHL are paving the way for women in logistics. Logistics is defined as the complete process that looks at planning, managing and controlling goods and services, information, real-time data and human resources from the point of origin to the point of destination. Dina, part of Sales Development, and Najwa, Communications Manager, spoke to Perle Magazine about the role of women in logistics and the increase of women in this field.

DHL-1bNajwa, who has been the company’s regional communications manager for over five years, is a keen advocate for women in this industry and believes female talent is increasingly playing a vital part in the evolution of the supply chain not only in this region but across the world. “The logistics continuum is quite broad and offers plenty of opportunities for women to participate in it and be active economic contributors through various roles. Regardless of gender, logistics is a demanding business; it is a heavy weight business that requires constant attention, and innovative minds; women stand just as much of a chance as men to grow in this business as they bring to the table new sets of skills and angles on things.”

Najwa finds her job extremely rewarding and explains that the field of Communications in general is fast-paced, and very exciting, but managing the Communications for a global giant like DHL has taken her experience to a whole new level in terms of exposure, skills and career outlook. In addition Najwa explains that giving back to society, a key component in the success of DHL across the globe, makes her job that much more fulfilling. With CSR activities rolled out across 19 countries in the region DHL’s main goal is a focused and aligned CSR approach for the benefit of its communities and employees. In this region, Najwa says, our main focus the last couple of years has been to support and facilitate education across the different countries, especially in the refugee camps of Iraq, Afghanistan, and Syria.

“Education is the road for a better tomorrow, and we do all we can to contribute to that world and offer children the opportunity to learn even in the most difficult conditions”, Najwa says. This year DHL will add a project called Drop A Book, which will provide underprivileged schools with stocks of books to create or enrich their libraries.  Giving back to the communities we work and operate in is not a past time for us, it is a responsibility that every individual working at our organization take seriously enough to actively participate in our CSR initiatives across the region.”

DHL-2cDina, who is part of the DHL sales team, explains her role involves managing regional sales campaigns across the MENA region and that includes planning, implementing, tracking the campaign performance and documenting the results, as well as coordinating all training for Sales Agents across the region. She explains her job can get quite challenging in terms of handling pressure when working on tight deadlines, as well as managing multiple programs that require a lot of detail with minimum room for error. The challenges, she says, are an element of her job that she enjoys, in addition to acquiring new people skills and getting exposed to different aspects of various cultures. “DHL Express has a great working environment and culture, but what I like most about my job is the fact that it requires great attention to detail, it is interesting, challenging and keeps me on my toes all the time”, she says.

Both Dina and Najwa agree that in the past the field of logistics has been male-dominant; however women have successfully broken the barriers. Dina says the wide spectrum of opportunities logistics offers are open to both males and females and are incredibly rewarding. Women have also taken on roles in aviation at DHL, flying planes in the Middle East, as well as being female couriers, engineers, and sorters. “It is a fresh new industry for women and we have a lot to do and prove; focus, determination and knowledge is key to one’s continuous success in logistics and all other industries”, Najwa advises.

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